Northwestel and Yellowknife Salvation Army kickoff annual Holiday Toy Drive

Tuesday, November 14, 2017

Yellowknife, NT — Northwestel’s Retail Centre in Yellowknife is now collecting toys to support this year’s Christmas Hamper Program. Northwestel employees were joined this morning at the retail centre by City of Yellowknife Mayor Mark Heyck and Darlene Hardy with the Salvation Army to make their donations and kick off the month-long campaign.

“Every child should experience the joy of receiving a new toy for the holidays, and together with our customers, we want to support local families who could use a little help making that happen,” says Northwestel CEO Paul Flaherty. “We’re proud to once again support the Salvation Army in this worthy holiday cause.”

Anyone wishing to donate a new, unwrapped toy is encouraged to drop it off at the Northwestel Retail Centre at 5201 50th Avenue before December 14. The retail store will be open extended hours and on Sundays during the holiday season, to accept donations.

Gifts will be added to the Salvation Army’s traditional Christmas hamper for families with children aged 14 and under. The Salvation Army has provided support to families at Christmas for over 15 years. Last year, food hampers were provided to 273 Yellowknife households, with 298 children receiving new toys thanks to generous donations from the community.

“Our motto is ‘Giving Hope Today,’” says Darlene Hardy of the Salvation Army. “Ensuring that children from struggling families receive gifts for the holidays is a small but tangible way to offer hope to those who need it most. Year after year, we’re astounded by the generosity of Yellowknifers who share this vision. We’re delighted that Northwestel remains a committed partner in the effort.”

Northwestel’s annual Toy Drive began in 2005 through its retail location in Fort Nelson, BC to collect and donate to local charitable organizations. For more information about the holiday toy drive in your community, visit